MYCALLING

A vision to empower & inspire a champion of women.

KEY WORDS: Innovative, magnetic, celebratory.

CAMPAIGN
(Concept)

UNSW hosts a yearly panel of shared insights and stories from women within the Built Environment, with the calling to change the gender imbalance. MYCALLING transforms this into a two-day event fostering ongoing support in the community.

The design responds to the campaign through an empowering tone of voice anchored by female illustrations set in a geometric format of technical linework and hatching.