Join the mystery & be hooked on the following.

KEY WORDS: Unapologetic, enigmatic, reactive.


Bake Vandals is a story of a pseudonymous baker who appears on the shelves guerrilla style. The products date of release countdown on the website with a set coordinates for it’s upcoming location.

The identity expresses a level of unpredictability and attitude. An elusive baked goods brand for the punk persona/market.

Merit award – 2021 AGDA Awards
(Student Packaging)

© ON RECORD 2023